It helps you determine whether your website or content ranks in the search engine results pages (SERPs) for the keywords you are targeting in your content. Keyword tracking is an SEO-focused activity that involves monitoring the position of your website or web pages for specific keywords. You must also track them to know whether your optimization efforts are indeed working. Matt Cutts, who previously served as an engineer in the quality group at Google, confirmed search engines pick up the web page or site with the most relevant, frequent, and strategically placed keywords in their content.īut adding keywords to your content is only one part of the job. Keywords are integral to any SEO strategy. But whether they end up on your website depends on your ability to apply search engine optimization (SEO) best practices. The advice is free, and the appointment is quick and easy to set up.Your target audience is doing a Google search for a product or service your business is uniquely qualified to provide. Then, when you're ready, a Microsoft Advertising expert is available to help you do more with your keywords and copy to boost your ad performance. It’s free to use this powerful keyword research tool.īegin using the Microsoft Advertising Keyword Planner tool now to research and plan your campaigns. Tailor results with filtering of historical statistics, inclusion or exclusion of phrases, and dedupe keywords already in use. Use the keyword planner to research campaigns aimed at the U.S., Canada, United Kingdom, France, Germany and Australia to find keywords in English, German or French.

Keyword targeting settings help you simulate a narrow or wide campaign area - cities, metro areas, DMAs, states or provinces and nations. Our keyword planner's suggestions come from rich insights based on historical trends and marketplace competition.Įxperiment with different bids and budget levels until you're happy with the estimated traffic volume and keyword performance. Microsoft PromoteIQ Microsoft PromoteIQĬhoose keywords confidently.